Home > About > Faculty Profiles > Brian M. Friel Ph.D.

Brian M. Friel Ph.D.

dr brian frielAssociate Professor of Psychology
Room 247, Delaware Hall
1200 N. Dupont Highway, Dover, DE 19901
Phone: 302.857.6637
Email: BFriel [at] desu.edu


1997 - BS

1999 - MS

2004 - PhD

St. Lawrence University, Canton, NY (Psychology)

The University of Oklahoma, Norman, OK (Psychology: Cognitive/Experimental)

Kansas State University, Manhattan, KS (Psychology: Cognitive)


My research interests are somewhat diverse but they all fall under the umbrella of improving cognitive performance. My current interest deals with strategies for maximizing choice accuracy/satisfaction in information-heavy decision environments, particularly in regard to consumer decisions. I have also investigating topics such as development of expertise, measures of skill development, word recognition processes, and bilingualism.


  • Psychonomic Society
  • Association for Psychological Science (APS)
  • Eastern Psychological Association (EPA)


Hehman, E., Gaertner, S. L., Dovidio, J. F., Mania, E. W., Guerra, R., Wilson, D. C., & Friel, B. M. (2012). Group status drives majority and minority integration preferences. Psychological Science, 23, 46-52. doi: 10.1177/0956797611423547

Shanteau, J., Friel, B., Thomas, R. P., Raacke, J., & Weiss, D. J. (2010). Assessing expertise when performance exceeds perfection. In E. Patterson & Miller (Eds.), Macrocognition metrics and scenarios: Design and evaluation for real-world teams (pp. 85-94). Hampshire, UK: Ashgate Publishing Ltd.

Harris, R. J., Friel, B. M., & Mickelson, N. R. (2006). Attribution of discourse goals for using concrete and abstract-tenor metaphors and similes with or without discourse context. Journal of Pragmatics, 38, 863-879.

Shanteau, J., Friel, B. M., Thomas, R. P., & Raacke, J. (2005). Development of expertise in a dynamic decision-making environment. In Betsch, T., & Haberstroh, S. (Eds.), The routines of decision making (pp. 251-270). Mahwah, NJ: Erlbaum.           

Friel, B. M., & Harris, R. J. (2004). Operationalizing cognates and false cognates: Using translation elicitation to generate stimuli in six languages. International Journal of Cognitive Technology, 9, 40-54.

Friel, B. M., & Kennison, S. M. (2001). Identifying German-English cognates, false cognates, and non-cognates: Methodological issues and descriptive norms. Bilingualism: Language and Cognition, 4, 249-274.

Wichman, A. L., Friel, B. M., Harris, R. J. (2001). The effect of lexical, pragmatic, and morphological violations on reading time and deviance ratings of English and German sentences. Memory and Cognition, 29, 493-502.

Kennison, S. M., Friel, B. M., & Sieck, J. P.  (1999). Understanding the bilingual mind. Review of de Groot and Kroll (eds.), Tutorials in bilingualism: Psycholinguistic perspectives. Applied Cognitive Psychology, 13, 187-188.